Favorite Brands Shouldn’t Vanish After They Get Acquired

Once a product has made a name for itself it’s better business to keep a good name alive and build on it.

by Chick Blood

There’s an undeniable truth in serving gunsmithing clients. They are hugely loyal to the name on a firearm or firearm accessory. The loyalty remains strong unless and until there’s a drop-off in quality or performance, or until the item has gone out of production.

Read more in our May 2012 issue. Back issues are available.

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