Gunsmith marketing at your local gun show done right.
by Arthur J. Hunt Sr.
Other than two days of sweating and being bored, gun shows can be fun. With luck, you can eat lunch at the snack bar, paying three times more than it’s worth, and only get a mild case of diarrhea.
With so many collectors, dealers, and individual gun owners, where else can you go and lie and be lied to so much, trade a junker for a worse junker, and just enjoy yourself? There are too many shows to hit them all. It’s not unusual for any show to share dates with another in a city within 50 miles, which doesn’t help insofar as sales are concerned and can be a promoter’s nightmare.
Still, gun shows can be useful for promoting business, particularly the local shows.
Read more in the July 2017 issue.