Understanding what motivates many gunsmithing customers.
by Bill Smith
Stop and think for a moment when you are having the rest of that almost-cold coffee. How many jobs do you do that are not strictly repair jobs but have come in because of a love affair that your customer has with his gun?
This love affair is likely based on nostalgia of the “good old days” when he was a kid and shooting his first squirrel, rabbit, deer, or pheasant – just as his father or grandfather did – and passed the gun on to him. There are a lot of memories attached to that firearm and as your customer (and the gun) ages, greater nostalgia sets in, increasing every time he picks it up and lets his mind roam back through the days when he knew his grandfather and helped pick the ducks that grandpa shot with that old gun.
Nostalgia is a part of our business. We are partners with it. Don’t forget it.
Read more in the October 2018 issue.